Our Group
Impact and seduce: a constantly renewed challenge
The role of a design office in an exhibition stand and space layout is to meet the customer’s specifications by sticking to its DNA, while proposing a project that differentiates it and impacts its targets.
Whether it’s in response to a call for tenders or a recurring contracted project, this requires a very strong commitment alongside the account manager, as we are the creative transcription of our agency’s proposal.
The more precise the brief and the information about our customer and his environment, the more certain we are of finding the right direction.
Inspiration is an essential part of our creative process. It requires us to keep a constant eye on what’s going on in our professions, but also in the fields of art, fashion and architecture. Visits to trade shows and exhibitions, and the search for new, eco-friendly materials are all part of our daily routine.
In this highly competitive environment, how can we stand out from the crowd? It’s all about being innovative, but also disruptive. At FG DESIGN, this is our motto: “We shake up codes, not nature”.
This often means imagining the detail that will make all the difference: the majestic chandelier for Stelia, the drop for Teoxane, the tree for Unibail, or the autumn leaf lungs for a major pharmaceutical laboratory…
Our role doesn’t end at the design stage: we accompany the project through to completion. For this, technical expertise is essential: our ideas must be feasible.
The constraints are numerous: budgetary, technical, logistical… Assembly times can be very short, sometimes as little as a day,
This obviously complicates the creative process, but it’s a challenge that motivates and drives us every time.
A central role and multi-stakeholder collaboration: account manager, technical service providers, subcontractors, with the customer at the heart.– ARNAUD
