Portfolio
A stand that lives up to expectations
From March 12 to 15, 2024, the world’s leading real estate trade fair, MIPIM, took place on the prestigious Croisette in Cannes.
Over 22,000 industry professionals attended, walking the aisles, visiting the 300 stands representing more than 90 countries, and participating in various events and conferences.
The City of London has been a major participant in the event, hosting a flagship stand for the past 25 years, and bringing together over 500 participants – real estate developers, architects, construction companies, and investors – all of whom promote the attractiveness of the UK capital and their expertise.
A significant business and communication challenge.
The challenge
Creating a 400 sqm stand that honours London’s brand identity, while providing exhibitors and sponsors with areas where they can be seen, recognised and interact with their visitors in the very best conditions.
Our solution
Despite facing strong technical constraints, our team of designers managed to create a relevant and innovative project. The result? A bright, colourful, and welcoming stand housing a huge 3D model, while preserving both collective and individual identities, with conference and exhibition spaces that were unanimously praised by organisers, sponsors, and visitors.
Additionally, an outdoor hospitality and dining area was set up to delight participants under the radiant sun.
The London Stand in video
From 3D … to faithful production
Some 3D views of the project
A result that keeps its promises
A few words from our client
Working with the FG DESIGN team has been a dream. They made my daily life easier so that I could focus on our sponsors, our content and the event itself.
– SHENYANA
