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Aesthetic innovation at its peak
At AMWC 2025 in Monaco — the global summit of aesthetic and anti-ageing medicine — ABG LAB, a specialist in peptide technologies and regenerative care, chose FG Design to create a showcase that reflects its image: understated, precise, and decidedly high-end.
Bringing together more than 15,000 experts from around the world, the event demands exceptional standards. Our challenge was therefore clear: to create a minimalist, elegant, and instantly impactful space, capable of embodying ABG LAB’s scientific excellence… Within a limited surface area.
From 3D… to the final realisation
A smart stand: where simplicity meets efficiency
Designed from the 3D stage to serve as a living showcase of the brand’s scientific expertise, the FG Design stand blends ergonomics and prestige. Every square metre was orchestrated with care to facilitate interactions while enhancing ABG LAB’s technological universe.
- Noble materials: textured hammered laminate, refined finishes,
- Luminous scenography: precision lighting to magnify the innovations on display,
- Transformed central pillar: turning a technical constraint into an architectural signature, it structures visitor flow and enlivens the stand’s layout.
A scientific yet welcoming immersion
Far more than just an exhibition space, the stand offered an immersive experience:
- A dynamic image wall animated ABG LAB’s major breakthroughs and instantly captured attention,
- An elegant bar encouraged privileged meetings with teams and industry experts.
Every detail embodied the values that have built ABG LAB’s reputation: innovation and scientific prestige.
A collaboration driven by high standards and creativity
The success of this project is rooted in a shared vision: to deeply understand ABG LAB’s strategic objectives in order to elevate them.
With rigour, creativity, and precision, FG Design created a space that captured the attention of a discerning international audience… And ensured a lasting brand experience.
