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AI in the service of event intelligence
Through a series of portraits, we invite you to discover the faces and professions that make up the FG Design team, and to take a closer look behind the scenes of our expertise.
For this first episode, the spotlight is on Nicolas, who supports the agency in deploying AI in service of our métiers.
At FG Design, artificial intelligence is neither an end in itself nor a threat. It is a lever — a practical tool that supports what we call event intelligence: a blend of creativity, strategy, organisation, high standards and attention to detail.
Nicolas’s role is to train teams, identify the right use cases, test tools and integrate AI into everyday production — without losing control… or perspective.
Because one thing is certain: creativity, strategy and experience remain human.
AI helps save time, improves the quality of deliverables and facilitates collaboration. But real value lies elsewhere: in emotion, a deep understanding of context, responsibility, decision-making… and above all, the relationship with our clients.
In this portrait, Nicolas shares a pragmatic and accessible approach, driven by a simple ambition: turning ideas (sometimes already generated by AI) into feasible, coherent and impactful projects.
Discover his perspective in the video
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