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A demanding exhibition, a committed response
The Salon des Maires et des Collectivités Locales brings together thousands of elected officials and decision-makers over three days, all seeking concrete solutions to transform their territories.For brands, exhibiting at this show is far more than occupying a space: it requires clarity, distinction and operational precision within a dense environment with demanding logistics.
In 2025, FG Design supported Vinci Construction, Ecomaison, Fonroche Lighting, Idex and Keon with a clear promise: to allow five distinct brand worlds to stand out while ensuring flawless execution.
Smart re-use: evolving existing structures without losing brand identity
This edition of the SMCL relied largely on reused structures, optimised and adapted from one exhibition to the next.
A choice that is environmentally responsible, budget-conscious and highly effective from an operational standpoint.
FG Design’s expertise lies in its ability to:
- adapt a single structure to different floor areas,
- rethink layouts according to visitor flows,
- reintroduce each brand’s unique identity.
Fonroche Lighting is a perfect example: unveiling the HELIA solar streetlight for the first time required a complete adjustment of the scenography, all while retaining the existing reused structure — a concrete demonstration of inventive ergonomics and precision.
Bespoke design, when immersion becomes essential
Some brands opt for a completely tailor-made creation dedicated to a single edition of the show.
Such was the case for Vinci Construction, which benefited from a fully bespoke stand:
100 m² organised around a central reception area, dedicated zones for its Revilo, Refresh, Power Road and Vélo solutions, and a warm identity combining light wood and abundant greenery.
Scale models, demonstration supports and immersive content ensured visitors could immediately understand each offer — a stand designed to deliver a strong and legible brand expression.
Five stands, one finely tuned operation
Coordinating five simultaneous projects within a single exhibition requires impeccable organisation.
Behind each completed space lies a discreet yet essential mechanism:
- precise management of installation and delivery schedules,
- coordination of technical teams,
- adaptation to the constraints of each allocated location,
- last-minute adjustments (fire hydrants, angles, circulation routes, etc.).
This operational expertise — often invisible to visitors — is nonetheless one of FG Design’s greatest strengths: delivering multiple projects in parallel without ever compromising quality or attention to detail.
Making technical subjects understandable
At the SMCL, brands share key messages with local authorities: energy transition, circular economy, solar lighting, sustainable construction, urban development…
Here, FG Design’s role extends beyond scenography. It involves making technical solutions easy to grasp, building clear storytelling, and enabling visitors to instantly understand what is at stake.
A spatial and editorial approach developed in close collaboration with each brand’s teams.
A committed team, a lasting relationship
Installation, fine-tuning, last-minute adjustments, contingencies… The SMCL puts every team’s responsiveness and complementarity to the test.
At FG Design, it is the men and women — project managers, designers, fitters and logistics specialists — who make the impeccable execution of five stands in a very short timeframe possible.
Their dedication fosters long-term trust: a partnership built as much on drawings and renderings as on day-to-day collaboration on the ground.