Portfolio
Combining image, application and demonstration
At VivaTech 2025 — Europe’s flagship innovation event — Scaleway made a strong, confident, and striking impression.
Not to show off, but to assert a clear ambition: to offer a powerful, responsible European cloud, capable of supporting the rise of artificial intelligence with purpose and agility.
At the heart of the strategy: a 182 m² stand designed by Groupe FG Design. Not a backdrop, but a live demonstration. Not a display case, but a vibrant ecosystem.
Some 3D views of the project
A space designed to spark energy and ideas
From first glance, the tone is set. Open on all four sides and visible from afar, the stand stands out without ever closing itself off. Every element encourages flow, curiosity and interaction.
Three key areas structure the visit:
- A technological core, dedicated to demos and key partners
- An immersive AI Lab, playing on the senses — mirrors, light, reflections — to let visitors feel AI before they understand it
- A Startup Village, designed to foster exchanges between emerging talent and established players
Around these zones: essential but understated living spaces — a bar, meeting rooms, press area — bringing structure without rigidity.
From 3D… to reality
Giving shape to a promise
Under the banner Endless possibilities, Scaleway wanted to give tangible form to a cloud that is innovative, sovereign and inspiring.
The brief was crystal-clear: a readable and recognisable architecture, a value chain for AI graspable at a glance, smooth visitor flow despite density, and a flexible layout that could adapt to the event’s highlights.
A challenge taken up by the FG Design team, under demanding conditions: reconciling conflicting visions, refining a hybrid concept, integrating partners, and fine-tuning every detail — right down to the final square metre.
All while keeping one goal in sight: staying true to Scaleway’s identity, while working within the constraints of the real world.
FG Design x Scaleway: when creative vision makes the difference
For the second year running, FG Design is supporting Scaleway in the design of its stand, following another successful tender won thanks to the concept proposed.
What drives this lasting collaboration? Demanding listening, a fine grasp of tech challenges, and the ability to turn a strategic idea into a living, breathing experience.
Design, architecture, storytelling — everything connects and aligns.
Because, ultimately, this stand wasn’t created to impress.
It was built to convince.
