A manifest stand reflecting the Group’s Values
For the 2025 edition of Heavent Paris, a leading event for the industry, FG Design chose to take centre stage.
The goal: to showcase its expertise and embody, through the very design of its space, the creativity and responsibility that drive each of its projects.
Set on a 52 m² island, the stand became a mirror of the group’s philosophy: imagine, preserve, realise.
Developed with an eco-design approach, it reflects a thoughtful mindset where every choice is made to reduce environmental impact without compromising aesthetics or execution quality.
Deliberately positioned off-centre, the stand reveals the hall’s raw concrete — a bold, almost manifesto-like gesture: “using less to show more.”
At the heart of FG Design’s creative brain
The layout unfolds through several distinct spaces that together tell the story of the group’s DNA:
- People first, with a gallery of portraits showcasing the team — designers, project managers, sales representatives and technicians — each accompanied by a personal quote.
- The technical and production area, where plans, tools and everyday objects offer a tangible glimpse into the team’s hands-on expertise.
- The façade animated with screens, broadcasting videos of projects, client stories and behind-the-scenes footage — a vivid tribute to FG Design’s diversity and creativity.
- The materials library, designed in collaboration with AMAT, highlights a selection of sustainable and innovative materials.
- And, suspended above the stand, a sculpted brain — a powerful symbol of collective intelligence, the source of all creation.
An Identity that stands out
This stand is more than a showcase of expertise — it tells the story of FG Design’s vision:
A company where talents complement one another, where reflection precedes execution, and where every project begins with a shared idea.
FG Design channels this same energy into the brands it supports, creating unique experiences at the crossroads of strategy, design and emotion.
Beyond stand design, it is an art: conceiving spaces that tell stories, engage audiences and inspire.
