Passion and expertise of a French coffee roaster
Located at the heart of Greater Paris, Cafés Richard embodies the art of French coffee culture. As a trusted partner of over 40,000 cafés, bistrots, restaurants, and hotels, the company stands out for the quality of its exceptional quality and commitment to sustainability.
A pioneer in its field, it became the first roaster to obtain the prestigious “Engagé RSE” certification, awarded by Afnor Certification.
On the occasion of the renowed SIRHA Lyon, Cafés Richard showcased its expertise on a spacious 84 m² stand, open on three sides, featuring an exciting array of innovations around coffee, tea, and gourmet beverages.
A strong collaboration with a reinvented stand
The partnership between Groupe FG Design and Cafés Richard is built on a long-standing relationship.This longevity is driven by our teams’ dedication, adaptability, and fresh creativity throughout each project.
For this year’s edition, the goal was to enhance a bespoke, reusable stand, designed for multiple events, while seamlessly integrating Cafés Richard’s new visual and brand identity.
This project was developed in close collaboration with the Cafés Richard Marketing team.







Some 3D views of the project
A warm and elegant atmosphere
Every detail of the stand reflected the signature style of Cafés Richard:
- The velum, custom-printed linoleum flooring, and carefully selected beige tones, replacing traditional white, added a touch of warmth and refinement,
- A bespoke wooden bar, inspired by coffee shops, cosy alcoves, and iconic Tolix bistro furniture created an inviting space designed for exploration and discovery,
- Sustainability was also at the heart of the design, featuring solvent-free printed canvases, reusable metal structures, and sustainable furniture.
A great pride for the FG Design teams in fostering this trusted collaboration for 20 years, driven by quality and creativity.