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A 100 sqm pavilion to showcase Brazil’s scientific excellence
To embody the vitality of Brazilian research at VivaTech, the University of São Paulo (USP) and the São Paulo Research Foundation (FAPESP) selected FG Design through a competitive consultation process led by the Research Centre For Greenhouse Gas Innovation (RCGI) of USP, the institute responsible for coordinating the stand.
Our agency brought together its international network and ensured seamless coordination with a BrazilianRCGI and the architectural firm they contracted. The project was led by our Franco-Brazilian key account manager, whose dual cultural expertise helped guarantee a fluid dialogue and a smooth execution throughout.
Quelques vues 3D du projet
3D credit: A.R Arquitetura & Design
A dynamic and immersive experience
At the heart of the pavilion, two large LED screens formed an L-shaped space entirely dedicated to showcasing research and start-ups. A separate enclosed and immersive room offered 180-degree projections of the university’s videos, providing contextual insight into the scientific projects on display.
Around this core, several interactive modules completed the experience:
- Two tubular structures offering a VR journey enhanced by olfactory diffusers, immersing visitors in the Amazon rainforest.
- Six touchscreen totems providing access to a custom application developed by the university.
- Two display podiums showcasing physical prototypes and technological innovations.
Fast delivery, smooth coordination
The project was delivered on a tight schedule with high quality standards. Thanks to efficient communication between Brazilian and French teams — supported by cross-cultural agility within FG Design — every phase was handled with care and efficiency.
From the initial brief to final delivery, the project was managed with rigour and in close collaboration with Brazilian architect A.R Arquitetura & Design, responsible for the 3D design of the stand. FG Design then took charge of the entire implementation: technical development, rapid sourcing of suppliers, production coordination, and on-site installation. All delivered on time, with no compromise on the ambition of the project.
A space designed to connect
More than an institutional stand, the pavilion was a hub for meaningful interactions. It encouraged conversations between researchers and investors, startups and corporations, Brazil and the European tech ecosystem.
Through demos, live pitches on VivaTech’s official stages, and informal meetings, the space fostered real opportunities — and positioned the university as a major player in global innovation.
A high-value stand, delivered by a team combining precision, responsiveness and cultural fluency.
