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A strategic event at the heart of the aerospace industry
Verticon 2026 once again brought together the key players in vertical aviation for its Atlanta edition.
In this demanding environment, Milestone Aviation unveiled a 235 sqm stand aligned with its positioning.
A global leader in helicopter leasing and management, and a subsidiary of the groupe AerCap, the company supports operators worldwide. The challenge was therefore significant: to design a space capable of expressing this expertise while enabling high-value interactions.
The scheme formed part of a long-term strategy, with a renewable three-year contract, reflecting a commitment to establishing a lasting presence at the show.
A signature balancing rigour and impact
FG Design conceived a structured, legible space inspired by aerospace codes.
Fluid lines, controlled architecture, premium materials: every element contributed to expressing Milestone Aviation’s expertise. The stand naturally stood out within the hall, with an immediately recognisable identity.
More than an exhibition space, it became a true brand showcase, designed to support business objectives.
235 sqm dedicated to commercial engagement
Each area was designed to correspond to a key moment in the visitor journey: attract, welcome, engage, convince.
Open spaces to initiate contact, private areas for strategic discussions, a structured reception… together creating a subtle balance between visibility, comfort and commercial efficiency.
A stand designed to last and evolve
From the outset, the scheme incorporated a logic of reuse and long-term optimisation.
Designed to be deployed across several editions, the stand is based on a modular structure capable of evolving without losing impact.
A strategic choice that optimises investment while ensuring consistent brand expression over time — an approach that is now essential for international exhibition programmes.
A flawlessly orchestrated international production
The project relied on seamless collaboration between complementary areas of expertise: FG Design for concept and overall project management, XS Worldwide for construction.
Manufacturing, installation and dismantling were carried out by local teams, ensuring logistical efficiency and full control of exhibition constraints.
The entire project was delivered in close collaboration with the teams at Milestone Aviation and the AerCap group — Sébastien Moulin, Eibhlin Carr, Gillian Culhane and Maxime Kleszcz — to refine every detail in line with on-the-ground challenges.
Coordination, anticipation and executional rigour were key levers in delivering a premium, controlled outcome.
FG Design, a partner to aerospace and space industry leaders
With this project in Atlanta, FG Design once again demonstrates its ability to combine design, strategy and operational excellence — even thousands of miles away.
Understanding complex offerings, translating them into clear experiences, and creating environments that facilitate meaningful connections: this is the agency’s added value within the aerospace and space sectors.