Trends
The stand, a brand’s stage of expression
At trade shows, brands compete creatively to capture visitors’ attention. Sustainability, interaction, modularity or emotion: stands are no longer just spaces, they are true experiences. Here are the trends shaping today’s event design.
1. Sustainable and Responsible
We ensure selective dismantling, prioritising reuse and recycling. Then comes the assessment: carbon footprint and areas for improvement. Finally, we store or repurpose your stand for its future use.
Example: Bollé Safety — an eco-designed, fully reusable stand combining recyclable aluminium structures, recycled cassette flooring and solvent-free printed textiles.
2. Connected and Interactive
The static stand belongs to the past. Immersion takes centre stage! XXL LED screens, interactive experiences, augmented or virtual reality… Visitors become active participants, immersed in a vibrant world that leaves a lasting impression.
Example: Scaleway at VivaTech, a high-tech showcase where AI was experienced even before it was explained.
3. Modular and flexible
Maximising investment, extending the lifecycle of your assets, adapting to the rhythm of events: modularity has become the new standard. Stands evolve, reconfigure and reinvent themselves from one exhibition to the next.
Example: EDF and its stand with interchangeable modules, adaptable and customisable for each event.
4. Narrative and Embodied
A stand is no longer just a space, it’s a stage where the brand comes to life. Scenography, storytelling, video… every element conveys the brand’s identity and tells its story. The impact lies as much in emotion as in design.
Example: Cafés Richard at SIRHA, a true reimagining of a Parisian café — with bar and bistro chairs — immersing visitors in the brand’s world.
5. Experiential and Sensory
A trade show is not only seen, it is felt. Increasingly, brands are playing with the senses — scents, sounds, lighting — to surprise, delight and build lasting connections with visitors.
Example : NUXE at TFWA, a refined showcase where wood, polished concrete, sheer drapes and warm lighting created a sensory mise en scène true to the brand’s universe.
