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When Should You Launch Your Exhibition Stand Project?
September is not just a time to get back to business. It’s a strategic moment — often underestimated — that can make a real difference in how you communicate.
If you’re planning to exhibit at a trade show before the end of the year or in the first quarter of 2026, this is the right time to kick off your stand project under the best possible conditions.
Planning Ahead Gives You More Room to Manoeuvre
Starting early gives you the opportunity to define a clear strategic direction: Why are you attending this trade show? What do you want your audience to take away? How can you transform this space to serve your commercial, HR or communication objectives?
By framing your project as early as September, you open up space for genuine reflection — moving beyond pure execution. Together, we can explore bolder, more distinctive ideas, with a calmer pace that leaves room for creativity and iteration.
What You Gain by Starting at the Beginning of the Business Season
By laying the strategic groundwork early in the season, you give us the space we need to go beyond standard execution. It’s the ideal time to feed the creative process, conduct inspiring research, explore alternative visual or scenographic worlds… In short, to imagine that unique detail that will turn your stand into a truly distinctive creation.
This breathing room also helps absorb the inevitable bumps in the road: last-minute adjustments, logistical constraints, technical trade-offs. Taking the time early on allows us to be more agile, better equipped — and above all, freer to make bold choices without compromising feasibility.
FG Design: A Partner by Your Side from the Very First Idea
At FG Design, we know that the success of an event project relies just as much on how it’s prepared as on how it’s designed.
That’s why we get involved from the very first discussions — helping you lay the foundations: project scoping, storytelling, brand consistency, technical constraints, logistical support…
Our approach: to guide you, reassure you, and help you maximise your impact.
What If Your Autumn Stand Aligned with Sustainability?
This is also the perfect time to explore eco-design through AMAT — an evolving materials library showcasing innovative, sustainable, and responsibly manufactured resources.
Reduce the environmental impact of your stand without compromising on aesthetics, and bring to life a meaningful, responsible project.
Several Projects Already Under Way
Our teams are already working with multiple clients on upcoming projects for major events this autumn, including:
And You – Where Do You Stand?
A successful exhibition stand isn’t just about a good idea or attractive design. It’s a strategic project that must align with your goals, constraints, and timeline.
We’re here to help you prepare it from the ground up — well before the build begins.