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One brand, one vision
The Salon de la Photo celebrates creativity, innovation and a shared passion for imagery, bringing together brands, enthusiasts and professionals in the world of photography.
For the 2025 edition, Fujifilm unveils a space that embodies its brand signature and celebrates the image in all its dimensions.
Covering 198 m², the scenography brings together the Instax, X Series, GFX and My Fujifilm universes in a coherent and inspired composition.
Each year, FG Design imagines a new space, a new story – a stand conceived as a creation in its own right.
A few 3D views of the project
From product experience to brand experience
This edition marks a turning point: the different ranges are no longer separated but brought together under the Fujifilm master brand.
An artistic direction that reflects the group’s strategic evolution: asserting a global identity while highlighting Fujifilm’s distinctive duality – professional and consumer, digital and instant.
The immersive journey blends innovation, heritage and diverse audiences within a single, cohesive universe.
One space, many worlds, one brand
Beneath a vast black velum, visitors discover a fluid, harmonious architecture.
Each universe speaks its own language while connecting through shared materials and tones: deep black, sage green, natural wood, brown carpet and white accents.
An elegant, contemporary palette true to Fujifilm’s identity.
- GFX and X Series: a refined, functional demonstration and equipment-loan area, enhanced by a suspended LED cube displaying professional imagery.
- Instax: pop, colourful and creative. Identifiable by its multicoloured “cube” totems and suspended digital cube, and animated by a DIY zone and photo booth, this space perfectly embodies the playful and spontaneous spirit of the brand.
- My Fujifilm: a warm link between the two worlds, showcasing the art of printing and photo personalisation. The space evokes a creative interior where albums, decorative objects and high-quality prints celebrate photography in all its richness.
- The forum area: a convivial meeting space designed for presentations and workshops.
- The Print stand, on the mezzanine, and the Fujifilm Studio: two complementary areas dedicated to printing solutions and professional photographers.
FG Design, a long-standing creative partner
For over fifteen years, FG Design has supported Fujifilm across its event design projects – from the Salon de la Photo to retail corners. A trusted partnership built on a shared aesthetic vision and a constantly renewed creativity.
