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Chalets, stands and immersive spaces: shaping the sector’s ambitions
At the 2025 International Paris Air Show, FG Design stood out with five bespoke projects designed for leading exhibitors.
Business chalets and immersive stands — each space was conceived as a true communication tool.
Behind these demanding projects: a committed and creative team, capable of combining industrial precision with brand experience.
Longstanding sector expertise
« At FG Design, we’ve been designing spaces for aerospace and aviation players for over 25 years. In this highly demanding sector, nothing can be left to chance. What drives us is precisely that level of rigour — and the trust our clients place in us.»
– Caroline Saint-Joanis, Project Director, Groupe FG Design
This year once again, the Group’s expertise was fully on display through several bespoke projects designed for leading exhibitors: Safran, Siemens Digital Industries, Ortec, Mach Aéro and the Occitanie Region.
Safran: a striking showcase for technological excellence
« We wanted the most striking stand possible — and we really rose to the challenge. »
– Jérémie Roy, Head of Events & Exhibitions – Safran
On the programme: a monumental 900 m² stand covered in screens, a 250 m² suspended sail, and augmented reality demos centred on the RISE engine.
Safran’s vast space embodied the group’s major priorities: sovereignty, decarbonisation and digital transformation (including AI).
A standout achievement — reflected in record footfall and widespread positive feedback.
« FG Design delivered the most innovative and disruptive proposal. It was a true team effort over the course of a year, with workshops, co-construction, and a strong focus on technical challenges.»
From 3D… to final delivery
Siemens: tech immersion and acoustic comfort
« Our ambition was to create a high-end, engaging experience that encouraged interaction — while managing the challenges of noise control.»
– Amanda VandePol, U.S. Industries, Executive of Industry Strategy Execution, Siemens Digital Industries Software.
This 182 m² chalet, with its dark tones and luminous lines, evoked the boundless potential of AI and digital transformation. It featured interactive kiosks, 180° immersive zones, open discussion areas, and a dedicated reception space.
Every detail was carefully considered — from circulation and acoustics to the fluidity of interactions.
« It was these functional aspects — often overlooked — that made all the difference. We were able to have meaningful conversations in an inspiring, distraction-free environment.»
From 3D… to final delivery
ORTEC / Sonovision: a signature taking shape
« We wanted a chalet that reflects entrepreneurship — just like our agencies heads. »
– Hélène Trijolet, Marketing and Digital Manager– ORTEC
A vision brought to life by FG Design through large-scale portraits of Sonovision’s agencies heads — key figures on the ground.
Spread over 144 m², this blue and white chalet, accented with terracotta, struck a subtle balance between brand identity and business efficiency — with reception areas, an immersive zone, and a VIP terrace.
« This project marks the beginning of a three-year collaboration with FG Design. It sets the tone for a signature stand we’ll roll out across future trade shows.»
From 3D… to final delivery
Occitanie Region: identity and influence
A pioneer in aerospace, the Occitanie Region expressed its identity through a chalet and stand designed with warm, inviting codes: a red and ochre palette, greenery, cityscapes and traditional decorative objects.
The chalet (144 m² + terrace) welcomed VIP guests in a confidential, reception-style setting, while the open and fluid stand encouraged exchanges, product presentations and professional meetings.
From 3D… to final delivery
Anticipating the unexpected, delivering with precision
« The Paris Air Show means months of preparation, weeks of installation… and always a few last-minute surprises. That’s where our responsiveness truly makes a difference. »
– Sandra Mendes-France, Project Director, Groupe FG Design
From eye-catching stands to discreet business chalets, from technical setups to digital immersive spaces, FG Design tailors its approach to every ambition.
With the same commitment throughout: turning messages into experiences, constraints into opportunities, and trade shows into powerful brand platforms.