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A new format for a new event strategy
At the 2025 AMIF trade fair, EDF unveiled a new stand concept designed and produced by Groupe FG Design: a packaged, modular and eco-designed structure created to support its long-term event strategy.
Present at over 60 trade shows each year, the group is taking a key step forward: pooling resources, ensuring brand consistency, and accelerating the environmental transition of its events.
A sleek, efficient and adaptable design.
The stand unveiled at the AMIF trade show (36 m², open on three sides) stands out with a scenography that is both clean and welcoming: backlit “turbine” counter, themed visuals, planted planters, French-designed furniture, high tables for networking, reusable lino flooring, moucharabieh-style cut-outs: every detail has been crafted to the standards of a bespoke stand.
Visibility is enhanced by four suspended banners and two backlit logos integrated into the slatted partitions.
Far from a fixed format, the stand is fully modular, from 9 to 50 m², and can be adapted to different needs thanks to its interchangeable modules. Each EDF division or subsidiary can book and customise it independently, while fully respecting the group’s brand guidelines.
A collaborative tool to configure, preview and book
This new format is the result of a thorough eco-design process, applied from the very first stages of development:
Aluminium frame: durable and endlessly reusable
Furniture made from brewers’ spent grain, sourced locally
Graphics printed on recycled fabric, recoverable as fuel
Manufacturing processes optimised to reduce waste
Systematic sorting, reuse and recycling of components after each use
Carbon footprint calculated for every event to monitor real impact
Transport has also been rethought: through logistics pooling and strategically located storage hubs across France, the stand can be shipped in more compact vehicles, reducing related emissions.
A dedicated online platform for configuration and deployment
To simplify project management and streamline communication, FG Design has developed a fully customised online configuration platform. Intuitive and user-friendly, it allows each EDF entity to:
Select the surface area and layout
Compose their stand using available modules
Integrate signage
Preview the 3D render in real time
Generate cost estimates
Save and reuse configurations
The stand presented at the AMIF trade show was designed by an EDF project team, who used this tool for the first time.
From 3D…to reality.
A collaborative approach for more sustainable events
This packaged solution is the result of close cooperation between EDF and FG Design, with a shared ambition: to offer a standardised yet flexible, eco-responsible, coherent, and scalable solution — one that simplifies logistics for field teams while supporting measurable and shared environmental objectives.
At Groupe FG Design, we are proud to support EDF through this strategic shift, with a dedicated team committed to driving the sustainable transformation of their event strategy.
This packaged solution is the result of genuine co-development between EDF and the FG Design teams. The outcome: a standardised yet flexible, manageable and sustainable approach to a more responsible event strategy.
At Groupe FG Design, we are proud to support EDF in this evolution, with a dedicated team committed to rethinking events in line with today’s environmental challenges.
Discover the project on video:
This eco-designed stand reflects our ambition to combine positive impact, brand consistency and on-the-ground agility. FG DESIGN supported us with rigour, creativity and commitment every step of the way”.
– The Brand Team, EDF
