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How VATECH & WECLEVER brought a unified scenography to life with FG Design
At the ADF Congress, VATECH and WECLEVER – two brands within the same group, both driven by dental innovation – sought to assert their individuality while showcasing the strength of their complementarity. One pushes the boundaries of dental imaging; the other streamlines practice organisation and management.
Video produced by VATECH & WECLEVER
Two stands, one scenographic language
To embody this dynamic, FG Design imagined two stands of 100 m² and 70 m², conceived as a dialogue between the brands. Each expressed its own identity while belonging to a shared universe, where light, volumes and finishes shaped a cohesive visual signature. Nothing was left to chance: visitor flows, demo ergonomics, screen visibility, the fluidity of meeting areas…
Design revolved around work that was as creative as it was meticulous. Wood-effect melamine forms served as visual markers, LED ribbons structured the key lines, and the demo stations were crafted to present radiography systems, scanners and software solutions with seamless continuity. More than 2,500 visitors discovered the group’s innovations in a welcoming, immersive space.
From 3D…
…to the final realisation
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A collaboration grounded in trust
After several disappointing experiences, VATECH & WECLEVER were looking to regain confidence in their event communication.
“We needed a partner capable of rethinking the way we exhibit and turning it into something more efficient and satisfying for our teams and our customers,” explains Charlotte Garzino, Head of Marketing and Communications.
The first meeting with Nicolas Hydrio, followed by a successful tender, made the choice obvious: FG Design’s proposal aligned perfectly with the group’s trajectory. A collaboration then began, marked by efficient exchanges, quick decision-making, and a keen sense of detail and outcomes.
Reusing elements from the JFR and JO exhibitions soon became a natural choice – both for budgetary reasons and environmental responsibility.
From 3D…
…to the final realisation
On site: precision, responsiveness and team spirit
Amélie Caille, FG Design’s project manager, recalls a working relationship characterised by trust, kindness and a positive energy that carried the entire build. Despite the challenges and last-minute surprises, assembly unfolded with remarkable fluidity.
And sometimes high standards call for improvisation: “I even ended up running a mini painting workshop myself when I discovered a shelf delivered in raw wood instead of white!” she laughs. A telling anecdote that reflects the FG Design DNA: caring about every detail, from start to finish.
A stand built to last, and a collaboration that continues
Feedback was unanimous: delighted teams, impressed partners, clients often going as far as a spontaneous “wow”. The group has clearly taken a step forward in visibility, clarity and brand image.
And the story continues: designed to accompany VATECH & WECLEVER across several editions, the stand will be reused in 2026 and beyond, with adjustments depending on each event. Stored and maintained by FG Design and its partners, it will continue to evolve while reducing its overall environmental impact.
We are confident that, with FG Design, our brands will continue to shine at our events”
– Charlotte Garzino, Head of Marketing and Communications, VATECH France
