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A story of passion and loyalty
In 1962, a group of independent distributors joined forces to obtain better purchasing conditions and offer automotive spare parts at the best prices to their repairer clients, giving rise to AUTODISTRIBUTION.
This alliance of entrepreneurs was built on a culture of excellence and shared values that today form the foundation of the Group.
AUTODISTRIBUTION is part of the PHE holding company, the leading independent distributor of spare parts for light and heavy vehicles in Western Europe. PHE operates in France, Belgium, the Netherlands, Luxembourg, Italy and Spain. Its 9,500 employees are committed to promoting affordable and sustainable mobility.
PHE champions multibrand and independent repair services and contributes to the sector’s economic vitality by supporting more than 6,800 garages across Europe, through various repair networks including AD and Autoprimo.
A long-standing exhibitor at EQUIP’AUTO, Autodistribution once again stood out at the 2025 edition of the show, in close collaboration with its long-time partner, FG Design.
Some 3D views of the project…
A showcase worthy of a market leader
For this special anniversary edition, the Autodistribution stand took the form of a true brand village, covering 840 m² of floor space and a 196 m² mezzanine.
The layout embodied the group’s dual identity: distributor of parts and equipment on the one hand, and trusted partner for repair professionals on the other.
FG Design created a fluid, structured layout built around two complementary worlds:
- The distribution area, featuring zones dedicated to parts, garage equipment, tyres, bodywork/paint, and the renowned “Kitchen”, an exclusive workbench from the ISOTECH brand;
The repair area, focused on supporting technicians within the AD Network around three key pillars – technician, retailer and entrepreneur – as well as providing guidance to the Autoprimo Network.
This well-defined structure, punctuated by experiential zones, offered an intuitive reading of the stand while showcasing the diversity of the group’s initiatives.
A responsible and people-centred design
The great innovation of 2025 was the integration of an CSR approach right from the design stage.
Autodistribution placed environmental and social responsibility at the heart of the project, supported by FG Design’s creative and technical teams.
The results speak for themselves:
- 60% of the stand was reused at the Solutrans show a few weeks later (structures, signage, mezzanine, wooden panels, furniture);
- All technical equipment was hired, and lighting was provided entirely by low-consumption LED systems;
- A dedicated “safe place” was created for the teams to take a break or recharge – a first for an event of this kind.
A project conceived as a model of inventive ergonomics, where well-being, sustainability and aesthetics come together seamlessly.
FG Design: a trusted, long-term partner
“Ours is a business built on trust. FG Design means the right contacts, the right expertise, and a team that never lets go,” says Autodistribution’s Head of Communications.
From design through to installation, the relationship between the FG and Autodistribution teams is one of complete cohesion.
That same shared philosophy was also reflected in the creation of a 400 m² hospitality area, designed by FG Design and dedicated to catering. Two projects led simultaneously, two complementary atmospheres, the same level of excellence.
A lasting partnership
Beyond EQUIP’AUTO, the collaboration continues across numerous regional trade fairs, where FG Design supports Autodistribution with modular solutions: pop-up stands, signage, totems and portable equipment.
A flexibility that strengthens proximity and trust between the two teams.
FG Design & Autodistribution: the passion for performance, together
Autodistribution here signs a stand that is both functional, sustainable and unifying — the reflection of a vision shared with FG Design: making event design a lever for performance, connection and meaning.
At FG Design, you find excellent know-how… but above all, an excellent way of being. “
– Aline CROISY, Head of Communications – Autodistribution Group
