Here is the recipe for the ENSAAMA contest. Call on a sponsor: the FG Design Group. Put in competition eight students, girls and boys of 3e year. Propose a study project relating in particular to three areas of expertise: marketing, design and export, all of which should promote a typically French food product. And you have the contest ingredients!
To support students in their study project, theENSAAMA appealed this year to the FG Design Group. François Guarino, President of the Group and a few employees guided and advised the students in their case study, particularly on the design aspects, but also on the approach to the Chinese market. Each student chose a French food product that could potentially be exported to China. Once the product has been found, the student has imagined his brand universe (the brand, the logo and the packaging) and the space layout of the point of sale (the shop).
For example, the winner Le Verger Normand imagined its logo as a Chinese sign which also represented a stylized apple tree in reference to Calvados, the product it had chosen to promote. At the heart of his shop, there is a metaphor of the drop of Calvados flowing from the copper still during distillation. Damien Bordes, 1er competition prize has done a very accomplished job. From the brand universe to the design of the sales area, he presented a complete and documented file, a project ready to be implemented! You will soon be able to discover it in Hong Kong.
The winning projects:
– 1st prize: Verger Normand (Calvados) = Damien BORDES
– 2nd prize: French vegetable garden (vegetable chips) = Edwin LANNI
– 3rd prize ex-aequo: André Darbois (Straw wine) = Maryline GUEZO
– 3rd prize ex-aequo: Francois Desserey (Poppy of Nemours) = Audrey LEBLANC